News for 'Brand Communication'

Celebrity ad pays in the long run

Celebrity ad pays in the long run

Rediff.com25 Sep 2006

Mentos starts whacky helpline

Mentos starts whacky helpline

Rediff.com5 Mar 2007

Confectionery giant Perfetti Van Melle India is experimenting with new forms of communication

Honda recalls 1.9 lakh cars in India

Honda recalls 1.9 lakh cars in India

Rediff.com14 Jul 2016

Millions of vehicles have been recalled across the globe due to defective safety airbag manufactured by Japan's Takata Corp.

'I'd like to change the way people wear socks'

'I'd like to change the way people wear socks'

Rediff.com19 Jul 2016

Anusha Jain was 21 when she took over her father's business. In four years, she has clocked 1.5x growth for the company.

What kind of husbands do Indian women want?

What kind of husbands do Indian women want?

Rediff.com22 Dec 2016

According to a recent survey, more than 95 per cent young Indian women are not okay with their husband comparing them to their mother-in-law.

Union ministers join in on 'boycott Chinese products' call

Union ministers join in on 'boycott Chinese products' call

Rediff.com18 Jun 2020

Union minister Ram Vilas Paswan appealed to people to boycott products from China and also directed officials of his ministry not to procure any Chinese products for day-to-day office use while his ministerial colleague Ramdas Athawale said all restaurants and hotels that sell Chinese food in India should be closed down.

Robots to the rescue in times of coronavirus

Robots to the rescue in times of coronavirus

Rediff.com19 Jul 2020

From scanning hospital entrants to disinfecting hospital areas and floors, robots are being roped in for tasks considered high-risk, says Peerzada Abrar.

Spice Comm plans Rs 520 crore IPO

Spice Comm plans Rs 520 crore IPO

Rediff.com20 Jun 2007

Spice Communications, a company that offers GSM services in Punjab and Karnataka through its Spice Telecom brand, intends to raise Rs 520 crore (Rs 5.20 billion) through its initial public offering (IPO).

There are 4,450 edtech companies in India!

There are 4,450 edtech companies in India!

Rediff.com17 Sep 2020

The mind block against online education is crumbling and the demand may be led not just by parents but also teachers.

New smartphone that can send scents!

New smartphone that can send scents!

Rediff.com12 Feb 2014

The scents can be sent via email, tweet, or text, researchers said.

Hero begins African safari; starts operations in Kenya

Hero begins African safari; starts operations in Kenya

Rediff.com5 Jul 2013

The company's operations are slated to commence in Burkina Faso and Ivory Coast next week.

#MustSee: 12 things from NYFW that rocked the Internet

#MustSee: 12 things from NYFW that rocked the Internet

Rediff.com21 Sep 2016

A look at some interesting moments from the 10-day fashion gala in New York.

Why India Inc should gear up for digitisation

Why India Inc should gear up for digitisation

Rediff.com23 Nov 2015

Cheil India has a strong presence in the retail and shopper marketing space.

UK firm New Call Telecom to invest $100 mn in India

UK firm New Call Telecom to invest $100 mn in India

Rediff.com20 Aug 2014

The company declined to disclose the names of the firms it was acquiring as the regulatory clearances and some negotiations are still in process.

'I still believe Jet will fly'

'I still believe Jet will fly'

Rediff.com2 Jul 2019

'Now we will have real employees as the owner of the airline.'

Islamic State in India: The Jihadist Reboot

Islamic State in India: The Jihadist Reboot

Rediff.com25 Aug 2020

'The undiminished threat, therefore, has the potency of sustaining itself in multiple ways in the near and medium term.' 'The state agencies need to utilize innovative methods in countering radicalization and violent extremism to address this growing threat'.

Pepsi, Coke can use water from Tamil Nadu river: Madras HC

Pepsi, Coke can use water from Tamil Nadu river: Madras HC

Rediff.com2 Mar 2017

The Madras High Court Bench in Madurai on Thursday dismissed a couple of public interest litigation petitions filed against the supply of Tamirabarani surface water to industries set up by co-packers of Pepsi and Coca Cola at the Industrial Growth Centre established by SIPCOT at Gangaikondan in Tirunelveli district of Tamil Nadu.

How much diamonds were imported in April-November?

How much diamonds were imported in April-November?

Rediff.com2 Mar 2018

Two entities under the Union ministry of commerce report differing figures for import of cut and polished diamonds for the first eight months of the financial year.

For Indians, losing a job considered taboo

For Indians, losing a job considered taboo

Rediff.com5 May 2017

Build trust in face of lay-offs Communicating with employees is the key to easing pain as downsizing cycle sweeps IT.

UK cell firm O2 eyes tie-ups

UK cell firm O2 eyes tie-ups

Rediff.com10 Jun 2005

How MTV made it big in India

How MTV made it big in India

Rediff.com17 May 2005

Why Chandrasekhar sold BPL

Why Chandrasekhar sold BPL

Rediff.com23 Jul 2005

'Modi pips Xi in handling domestic, int'l affairs'

'Modi pips Xi in handling domestic, int'l affairs'

Rediff.com19 Mar 2015

Prime Minister Narendra Modi has pipped Chinese President Xi Jinping to secure the top rank in handling domestic and international affairs in a global survey conducted by a Chinese firm.

Discover the Ironman in you in Goa this Oct

Discover the Ironman in you in Goa this Oct

Rediff.com25 Jun 2019

'We have received around 1,000 participants from 20 countries, with 10 per cent being women.'

RCom plans to upsell with a blast from the past

RCom plans to upsell with a blast from the past

Rediff.com15 Jan 2014

Extending its new device plus data plan to more smartphones, the operator is keen to capture the youth's attention.

GST draft law brings all online purchases under its purview

GST draft law brings all online purchases under its purview

Rediff.com15 Jun 2016

The tax, in lieu of local levies, will be imposed at the first point of a financial transaction.

Telephone connections cross 100 crore mark in India

Telephone connections cross 100 crore mark in India

Rediff.com10 Jul 2015

The total number of telephone connections in the country crossed the record one billion mark in May, bolstered by growth in number of mobile users.

M&M puts Scorpio on mobiles

M&M puts Scorpio on mobiles

Rediff.com4 Mar 2005

Big money in graphic designing!

Big money in graphic designing!

Rediff.com4 Feb 2005

Flipkart, Snapdeal & Uber, watch your ads; big brother is after you

Flipkart, Snapdeal & Uber, watch your ads; big brother is after you

Rediff.com5 Oct 2015

Advertising industry watchdog ASCI upheld complaints against 82 campaigns in June for misleading ads, including those of Flipkart, Uber, Snapdeal, Vodafone.

Philips eyes rural mart to push CTV sales

Philips eyes rural mart to push CTV sales

Rediff.com11 Feb 2004

Consumer electronics major Philips India Limited has embarked upon a paradigm shift in its marketing strategy to arrest falling market share of colour televisions by tapping the rural and semi-urban areas.

What went wrong with the people's car called Nano

What went wrong with the people's car called Nano

Rediff.com14 Apr 2016

Nano remains a cautionary tale of misplaced ambitions and a drag on profit.

Amid China and Covid-19 let's not forget the migrants

Amid China and Covid-19 let's not forget the migrants

Rediff.com29 Jun 2020

If solutions are not found, adequately and in good time, things could simply slip out of everyone's hands, warns N Sathiya Moorthy.

FSSAI wants water packaging units to get its licence

FSSAI wants water packaging units to get its licence

Rediff.com28 Jun 2016

Out of total 5,842 registered water packaging units, 1,495 units have both BIS and FSSAI licences, while 4,347 units have only BIS certification.

Blackberry to tie up with Indian phone makers for BBM

Blackberry to tie up with Indian phone makers for BBM

Rediff.com27 Nov 2013

With the BBM app coming pre-installed, users can directly engage with other BBM users without having to download the app or incurring download charges.

Ideology vs governance: How BJP plans to win Bengal

Ideology vs governance: How BJP plans to win Bengal

Rediff.com3 Mar 2020

'The Shaheen Bagh model of bullets and biryani won't work. The RSS looked at a template that would play to Bengali pride and harp on the state's development. Mamata's slogan to defeat the Left Front was 'Bengal awake and arise'. She promised to check the flight of capital from Bengal to far-flung states and usher in a renaissance. The RSS wants the BJP to pitch this line because it feels Mamata hasn't delivered on her promises.'

Patriot act: go get your dot.in

Patriot act: go get your dot.in

Rediff.com15 Feb 2005